Do you own or operate a small business? Do you have a website tied into that business? If so, is customer retention or customer loyalty promoted from that website? And finally, do you get more customers and sales from that website?
That last question can be a killer to many small business owners who have paid huge dollars for an online presence only to realise that the prettiest website ever posted on the internet is next to useless unless prospective clients can actually find it.
I understand that small business owners have not got the time or incilination to absorb themselves in the mechanics of having an online presence. They have more than enough on their plate with the day to day running of the business.
Knowing how to attract new customers and increase sales is a vital component for any small business and finding ways to increase sales and expand your customer base should be a high priority.
Attracting New Customers and Increasing Sales
If you want to:
1. Get in front of your target audience
2. Find potential customers online
3. Attract new customers
4. Find ways to increase your customer base
then using this clever technique will not only find them, attract them to your website but entice them to become raving fans of yours.
For the uninitiated I will outline the whole purpose here. Bear with me if this is common knowledge to you. For many small business owners it isn’t and my intent here is to hopefully open the eyes of these guys.
Firstly a fact. Did you know that over 70% of people looking for goods or services initiate that search on the internet and that over 90% of these people then go to a brick and mortar business to purchase?
That is a massive amount of people looking for what you have to offer. You really are leaving money on the table without an online presence. But, as I said earlier, you can have the best website going around but without it being seen by potential clients or customers, it is useless. It simply will not get more customers for you.
So how do we get the site seen buy potential customers which ultimately will help you expand your customer base? Through what is called Search Engine Optimisation or SEO for short. But first we will go through the sequence of events that happens in a typical search.
Get More Customers and Increase Sales Today
Let’s say you own a fencing business that specialises in building colorbond fencing and you want to get more customers. A client will go to a search engine and type in the words “colorbond fencing” and a series of results shows up on the page.
What happens when you search for this term is that the search engine will search it’s own database and show you the results it thinks is relevant to your search. but how does the search engine determine what pages to put up on the first page?
It constantly scours websites to find out what content is on webpages and stores this data. It can then show those results. If your webpage provides relevant information about colorbond fencing, the search engine will show your website first.
Basic SEO is the act of providing relevant information about the terms that you want your site to be found for. This can be time consuming but obviously very rewarding if you start getting a huge amount of visitors to your site. More visitors equals more customers.
That is where this website comes into it. Through meticulous research we have the knowledge to determine how best our web pages can be found and that means more prospective customers for the people and businesses on these pages.
All you have to do to grab the lions share is go here and submit your business today for free.